What is Carbon Balanced Paper?

Carbon Balanced Paper is a simple way for organisations to reduce the carbon impacts of their printed communications, reducing their carbon footprint and impacts on climate change.

Organisations can then use the highly recognisable World Land Trust logo on their print, to communicate your support and Corporate Responsibility. The total amount of CO2 Balanced and land area preserved is quantified in a unique certificate, which an organisation can use in its environmental reporting and marketing.

How Carbon Balancing works

Put simply, Carbon Balancing is where the carbon impacts of a product or service have been estimated and an equivalent amount of carbon dioxide is either prevented from being released into, or is absorbed from, the atmosphere.

Carbon Balancing is delivered by World Land Trust, an international conservation charity, who protects the world’s most biologically important and threatened habitats acre by acre. Their Carbon Balanced Programme offsets emissions through the purchase and preservation of high conservation value forests. Sir David Attenborough is a key patron of the trust.

Through land purchase of ecologically important standing forests under threat of clearance, carbon is locked that would otherwise be released. These protected forests are then able to continue absorbing carbon from the atmosphere. This is now recognised as one of the swiftest ways to arrest the rise atmospheric CO2 and global warming effects.

Since its’ launch in 2013 more than 2,000 organisations in the UK have now used Carbon Balanced Paper, balancing more than 153,000 tonnes of CO2 and preserving 13,140 acres of ecologically endangered land with World Land Trust.

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