Make Earth Day every day
This year, Earth Day falls on April 22 – as it has done every year since 1970 when the annual event was launched. Since then, the event has grown from a series of talks and marches in the US to a global movement featuring millions of people engaged in thousands of activities all over the world.
The theme for Earth Day 2022 is ‘Invest in our Planet’, which is designed to prompt individuals, businesses and governments to invest in technologies and practices that benefit the environment. Whether it’s clean-up events for local communities, city-wide initiatives to encourage more people to walk or cycle, or online discussions to inspire and educate about climate change, Earth Day aims to make a permanent change to our environmental habits.
“In 2022, we all must enter into one partnership for the planet,” said Kathleen Rogers, President of EarthDay.org. “People, governments, and even most businesses fear change but the status quo is changing before our eyes. In building our future, individuals, businesses, governments each have a unique role – we need to act individually and together.”
To coincide with Earth Day 2022, World Land Trust has launched its latest campaign. Find out more about the appeal and how joining Carbon Balanced Paper can help.
The latest WLT campaign
One organisation that takes their role very seriously is World Land Trust (WLT). Backed by a host of experts, including Sir David Attenborough, the environmental charity protects the world’s most biologically significant habitats by funding the creation of reserves to provide permanent protection for habitats and wildlife.
Since its formation in 1989, the organisation has played a key role in the purchase and protection of over two million acres of tropical forest and other threatened habitats, with another two million acres managed under active protection around the world.
Launched to coincide with Earth Day, the latest World Land Trust campaign is Project Mongma Rama, which aims to raise £350,000 to protect a fourth elephant corridor in the Garo Hills region of northeast India.
Extending the work of Wildlife Trust of India (WTI), who have been working with WLT in the region since 2003, the money raised will protect 2,000 ha of land through community-run reserves, restore 170 ha by planting more than 125,000 native trees, and enlist at least three watchers from the local community.
“Donations from WLT supporters will make a real impact,” said Upasana Ganguly, who heads WTI’s ‘Right of Passage: Elephant Corridors’ Project. “These new acres are the only corridor left that links the entire Garo spine. With your help, we could connect the whole landscape for elephants and other species to travel safely.”
Carbon Balanced Paper
While direct donations are of course very welcome, you can also get involved with the work of World Land Trust by signing up to the Carbon Balanced Paper scheme, which reduces the carbon emissions of a brand’s printed communications by balancing them with World Land Trust.
Carbon Balanced Paper offers its partner suppliers and printers the opportunity to carbon balance their paper and print services, as well as use the prestigious World Land Trust logo on their printed communications. For brands, using the service is a simple way to reduce carbon emissions and demonstrate their commitment to the environment.
In the twelve years it’s been running, more than 5,000 brands have used Carbon Balanced Paper to offset their carbon emissions, including Unilever, Scottish Power, Anglian Water, Neals Yard, Hello Fresh, Postcode Lottery, Dulux and Specsavers, helping to protect land and forests that offset over 250,000 tonnes of CO2.
This Earth Day, take the opportunity to make a real difference and show your support for the world’s most sustainable communications medium. By tackling carbon, reducing deforestation and protecting threatened species, businesses choosing Carbon Balanced Print and Paper can meet the needs of their customers, their own Environmental, Social and Corporate Governance commitments, and the planet.