Earth day is an annual event gathers over a billion people around the world to show their support for the environment.

First held in 1970, Earth Day is a global event created to rally support for the environment, increasing awareness of its beauty and benefits, as well as the large-scale impact that climate change and other threats are having on it. Held every year on April 22, it mobilises over a billion people to take action for the environment, each one joining one of the many campaigns organised by EARTHDAY.ORG or taking part in initiatives of their own.

This year, the theme is ‘Plastic vs Planet’, with a global demand for a 60% reduction in the production of all plastics by 2040. The theme aims to unite people around the world in calling for the end of plastics for the sake of human and planetary health, with the ultimate goal of building a plastic-free future for generations to come.

“The Planet vs. Plastics campaign is a call to arms, a demand that we act now to end the scourge of plastics and safeguard the health of every living being upon our planet,” states Kathleen Rogers, President of EARTHDAY.ORG.

Fast fashion action

There are several ways to take part in Earth Day 2024, from signing the Global Plastic Treaty – a statement that makes a series of demands to the United Nations and governmental organisations including banning the export and incineration of plastic waste – to joining the Great Global Cleanup.

But perhaps one of the more long-term actions you can take is rejecting fast fashion, an industry that not only strips the Earth of its limited resources and exploits the labour force that works in its factories but depletes healthy soil, contaminates fresh water sources, destroys forests and damages eco-systems.

According to environmental campaigners Canopy, the fast fashion industry chops down over 150 million trees every year, to be turned into fabrics such as rayon, viscose and modal. If placed end to end, these trees would circle the Earth’s equator seven times over. But while the paper industry carefully manages its impact on the environment, replanting any tree that it uses and recycling any water used in the process, the fast fashion industry uses ancient and endangered woodland – forests that are home to threatened animal species and ecosystems.

Join the Movement

Carbon Balanced Paper and World Land Trust understand the threat to our world’s forests. Whether it’s from fast fashion, agriculture, mining or one of the many other industries causing devastation to the forests and the communities that live there, land protection is vital.

World Land Trust uses the funds raised by Carbon Balanced Paper to protect threatened habitats around the world, preserving both the biodiversity within those habitats and the health and well-being of communities that live within them. By joining Carbon Balanced Paper, you not only reduce the carbon emissions of your printed communications but also demonstrate your commitment to the environment.

Earth Day is the ideal time to take a long look at your commitment to the environment and join a carbon-balancing scheme that not only has forestry at its heart but also the world’s most sustainable communications medium, CONTACT US TO LEARN MORE.

For more details about Earth Day 2024, go to

For more information on World Land Trust, go to

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