Denmaur Paper Media, Connections, of The Specialist Works, and Go Inspire Group have all donated their products and services to support the National Emergencies Trust, enabling them to insert 1.5m flyers into parcel deliveries from online retailers including Bloom & Wild, Hello Fresh, Debenhams and Toucan Box.
“This collaborative effort is an exemplary demonstration of how paper, print and media continue to provide a highly relevant platform for communications.”
-Mike Gee, CEO, Denmaur
Denmaur, in partnership with Burgo’s Ardennes Mill, supplied and Carbon Balanced eight tonnes of FSC-certified 150gsm Amadeus Gloss to be used for the flyers, while The Specialist Works supplied the creative, media planning, buying and distribution.
Simon Hartlett, innovations director at Go Inspire Eclipse, said that the first conversations about the project started last Friday (27 March) and the flyers are already printed and ready to go. First deliveries of the 1.5m inserts to the fulfillment depots are expected to start next Tuesday with the campaign running for three to four weeks.
The purpose of these flyers is to help drive online donations to the National Emergencies Trust, which works with local charities and organisations to quickly distribute financial help to those needing it the most in times of domestic disaster.
“The Government is doing everything it can to alleviate some of this pressure. However, at times like this, it’s the strength and desire to help from the public that can make the most difference. That’s why we, the NET, are today launching an appeal to raise funds for local charities and grassroots organisations that can provide vital support to people in the quickest way possible.”
-National Emergencies Trust
The Duke of Cambridge, who attended the launch of the National Emergencies Trust in November 2019, recorded the message below in support of the appeal.
Go Inspire Group CEO Patrick Headley said “The fact that print is a media that does get read, not only by the immediate recipient but those sharing the same household, means that we hope this will raise a considerable sum of much-needed cash for such a worthwhile cause.”