Discover how Carbon Balanced Paper and World Land Trust boosted the success of their shared campaigns in 2023.

For many people, 2023 wasn’t the greatest of years. Record inflation, the ongoing cost of living crisis, and an increasing number of extreme weather events combined to create a year to forget. But for World Land Trust (WLT) and Carbon Balanced Paper (CBP), 2023 was a great year, full of successful collaboration and conservation.

As the global charity that safeguards the world’s most threatened habitats and wildlife species, the success of WLT lies in the amount of land protected, and in 2023, over 2,834,000 acres were saved from the devastating effects of deforestation and development. This brings the total amount of land saved since the charity’s foundation over 30 years ago to over one million hectares.

Meanwhile, the CBP initiative has directly funded conservation projects in four key areas, including the Nangaritza Valley in Ecuador, the coastal forests of Guatemala, the Khe Nuoc Trong forest in Central Vietnam, and the forests of Sierra de Xilitla in Mexico, which is estimated to provide a carbon benefit of almost 70,000 tonnes of CO2e over five years and protect 552 species of plant and animal.

A Balanced View

Over the past 12 months, Carbon Balanced Paper has increased the amount of carbon balanced printers signed up to the scheme to 72, while the amount of brands the programme currently engages now stands at more than 6,500. As an initiative that’s centred on balancing carbon emissions, the amount of carbon balanced by the programme is of obvious importance, and the amount balanced by the programme currently stands at 380,000 tonnes.

In addition, the print industry has been recognising carbon balanced printers for their environmental work, with Gomer Press, Sinatra Marketing Group, Micropress and Qualvis all highly commended in the 2023 PrintWeek Awards, while Impress Print, Showcase Creative and Go Inspire Group walked away with awards. Go Inspire Group was one of the biggest winners on the night, winning Environmental Company of the Year – Large Enterprise.

Impress also bagged the Sustainability Award as well as the overall Supreme Award at the prestigious Digital Printer Awards in November 2023, with the judges clearly thrilled with the company’s 63% carbon reduction in nine years. “Our Supreme Winner clearly demonstrates a passion and commitment,” said the judging panel. “Providing clear evidence of practising what they preach has made it a worthy winner.”

Fast Forward

Of course, despite the successes of 2023, the progress of Carbon Balanced Paper and World Land Trust won’t slow down. For CBP, the aim is to continue to sign up more printers, brands and packaging companies to boost the initiative and expand the fund-raising potential of the scheme. Meanwhile, World Land Trust’s current five-year strategy aims to protect a further million hectares of land around the world and connect over two million hectares of habitat, collectively avoiding the emission of over 50m tCO2e by 2025.

“Our goal is to do as much in five years as we have done in our entire history,” said Emma Douglas, Director of Development at WLT. “The protection of land is the best mitigation we have against climate change, and at World Land Trust we have a proven method that works. We want to protect larger, more connected and climate resilient landscapes that contribute to both local and international biodiversity goals.”

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