Earth Day 2023 is a global call to action for governments, businesses and people to protect the environment to ensure we can all work with nature to enjoy a sustainable future.

Promoted as the ‘World’s Largest Environmental Movement’, Earth Day is an annual global campaign that aims to gather support for the protection of the environment, raising awareness and driving action in a huge number of projects that support sustainability and decrease the amount of pollution in our natural habitats.

Happening on Saturday 22 April, the theme for Earth Day 2023 is ‘Invest in our Planet’, continuing the theme from 2022, which focused on engaging and encouraging governments, institutions, businesses, and more than one billion citizens to participate in cleaning up their areas and changing legislation to protect the planet.

“In 2023 we must come together again in partnership for the planet,” said Kathleen Rogers, President of Earth Day. “Businesses, governments, and civil society are equally responsible for taking action against the climate crisis and lighting the spark to accelerate change towards a green, prosperous, and equitable future. We must join together in our fight for the green revolution, and for the health of future generations.”

The World Land Trust connection

With a longstanding commitment to the protection of threatened land around the globe, World Land Trust has a key role in the conservation of endangered animal and plant species. Through a network of local partners, not only does their work protect a number of biologically significant habitats and their inhabitants, they also carry out reforestation projects that aim to restore land devastated by agriculture or fire.

This all fits neatly with the aims and work of Earth Day, which brings together a number of campaigns that include The Canopy Project (growing new trees), Climate Education Coalition (increasing climate literacy), and The Great Global Cleanup (cleansing the environment of waste and plastic pollution).

“At the centre of this Earth Day is a call to ‘build an equitable future’,” says Dr Catherine Barnard, World Land Trust CEO. “This demands an investment not just in places but also in people. WLT has always believed that local partners and communities are best placed to understand, implement, and take full ownership of conservation activities. All 57 of the rangers we support continue to be a force of hope as they stand on the frontlines of the ecological and climate crises, fighting for the nature they love.”

Carbon Balanced Paper

As a key partner of World Land Trust, Carbon Balanced Paper is proud to be a part of Earth Day and its global drive to improve the environment. Carbon Balanced Paper offers its partner suppliers and printers the opportunity to carbon balance their paper and print services, as well as use the prestigious World Land Trust logo on their printed communications. For brands, using the service is a simple way to reduce carbon emissions and demonstrate their commitment to the environment.

In the ten years it’s been running, more than 5,000 brands have used Carbon Balanced Paper to offset their carbon emissions, including Unilever, Nat West Bank, Neals Yard, Anglian Water, Dulux and Specsavers, helping to protect land and forests that offset over 380,000 tonnes of CO2.

“Humans are a part of nature,” says Dr Barnard. “Our collective commitment to nature is therefore also an investment in ourselves. WLT will continue to enable people to take positive action every day, to collectively build a future that enables us and the millions of other species we share this planet with to thrive.”


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